Privacy Notice
Last updated 27 October 2026.
1. Data controller
Alex Loveless, artist, Perthshire, United Kingdom. Enquiries regarding this notice or the exercise of any right described below may be addressed tohello@alexloveless.uk.
2. No data is collected unless you subscribe
Browsing this website requires no personal information and generates no personal data. No information is collected, inferred or stored about visitors in general.
Personal data is collected only where an individual voluntarily submits the subscription form and subsequently confirms the subscription by email. Until the confirmation link is followed, the subscription is not active and no correspondence is sent.
3. Data collected on subscription
Where a subscription is made, the following is held:
- Email address — mandatory, as correspondence cannot otherwise be delivered
- Name — optional, and recorded only where voluntarily supplied
- Subscription records — the lists joined and the date and time of subscription and confirmation
- Engagement records — whether a message was opened and whether a link within it was followed
No other personal data is requested or held. Special category data is not collected.
4. Purpose and lawful basis
Data is processed solely for the purpose of sending the correspondence requested. The lawful basis is consent, given by the act of submitting the subscription form and confirmed through the subsequent verification email. Consent may be withdrawn at any time.
5. Disclosure
Data is not sold, rented, disclosed or otherwise made available to any third party for any purpose, including marketing. Processing is limited to the following service providers, engaged for the operation of the mailing list:
- Listmonk — mailing list software, hosted on a server under the controller's own control
- livemail — outbound email delivery
6. Cookies and tracking
This website and the subscription pages set no cookies and load no third-party analytics, advertising or tracking technologies. No consent is sought for cookies because none are used.
7. Retention
Data is retained for as long as the subscription remains active, or until erasure is requested, whichever occurs first. Unsubscribing terminates correspondence immediately. A request for erasure results in deletion of the record.
8. Rights of the data subject
Under the UK General Data Protection Regulation, individuals have the right to request a copy of the data held, to request its correction, to request its erasure, and to withdraw consent at any time. Every message sent includes unsubscribe and preference links; the preferences page additionally provides for the export or deletion of the record without recourse to the controller.
9. Complaints
Complaints regarding the handling of personal data may be made to theInformation Commissioner's Office. Individuals are invited to raise any concern with the controller first, at the address given in section 1.
10. Amendments
This notice may be amended from time to time. The date of the most recent revision appears at the head of this page.